Case Study: Improving Customer Experience Through Data and AI at National Bank of Canada

February 24, 2025

Prerequisite: None

Maxime Maxime Clerk-Lamalice

Senior Director

National Bank of Canada

This session will focus on our journey using the notion of “domains” to organize our data (all levels of data—from public to highly confidential) and its impact on our organization, from IT teams to LOB (line of business). Then, building on the impact that domains had on how we are working and to help accelerate the shift towards a customer experience approach, we will share how we put in place a new mechanism called “executive convergence” sessions where selected leaders are tackling hard and complex challenges. Throughout the session, we'll discuss ways we're leveraging AI behind the scenes to enhance customer experience.

During our conversation, we will share:

  • How aligning by domains helped shift the mindset of our line of business in terms of projects, processes, and especially promoting domain-oriented data ownership.
  • How data products helped our shift from project to product (to support our customer experiences), improved data quality, and also enabled us to start AI (artificial intelligence) and AA (advanced analytics) projects quicker.
  • How weekly O&I (operations and intelligence) meetings helped establish a shared language between business and IT and even prompted us to reassess our workforce and organizational structure. This included our organizational strategies for building modern data management teams (e.g., DevOps, DataOps, data product managers).

Agenda Key

  • Analyst Insights: the latest trends and research delivered by TDWI analysts.
  • Expert Best Practices: experts, with in-the-trenches expertise, focus on best practices and successful real-world applications
  • Curated Case Studies: case studies, delivered by experts in the field, with a focus on actionable takeaways
  • Tech-in-Action: moderated technology demos and case study sessions that enable attendees to assess all the latest AI applications and technologies
  • Workshop: Interactive session where leaders come together with peers, with an expert facilitator, to discuss common challenges and proven best practices

Register Online

Rest easy—online registrations for this conference are secure. Our secured server environment keeps your information private.

TDWI Modern Data Leader's Summit:
Modern Data Foundations: Essential Strategies for AI Success

Planet Hollywood Las Vegas Resort & Casino
3667 Las Vegas Blvd South
Las Vegas, NV 89109
February 23–28