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TDWI Transform 2024

San Diego | Aug 4–9

Course Description

MK Keynote & Luncheon // Think Like an Entrepreneur: Driving Business Innovation via Data Governance

August 5, 2024

12:15 pm - 1:45 pm

Prerequisite: None

Donna Burbank

Managing Director

Global Data Strategy Ltd

Get on-demand access to this keynote presentation when you RSVP for TDWI Transform San Diego’s General Admission. RSVP Now for Access.

The data-driven organization is a hot topic in today’s business journals, as more and more organizations look to use data for strategic business advantage. Start-up entrepreneurs and blue-chip companies alike are looking for innovative ways to use data to drive business success.

But is the data governance community keeping pace with this innovation and excitement? Or have we focused too much on the “stick” rather than the “carrot” when it comes to data governance?

In this keynote, Donna Burbank will discuss how to “think like an entrepreneur” with topics such as:

  • How data governance and data quality can drive business innovation and ROI
  • Treating data as a first order product as part of the new data-driven organization
  • Using methods from other industries to drive growth while at the same time focusing on quality and accountability
  • Launching your data governance program like a start-up

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TDWI San Diego

Sheraton San Diego Hotel & Marina
1380 Harbor Island Drive
San Diego, CA 92101
August 4–9