TDWI White Paper Library
TDWI maintains this library of white papers as a resource for in-depth research and commentary about the big data, business intelligence, data warehousing, and analytics industry. The content in this repository is crafted by TDWI's software and consulting partners. To find out how your company can promote its content in this library, click here.
In this e-book, we examine the six worst practices in governance and, more important, how to avoid them.
In this e-book, we explore the different challenges organizations face when trying to create a customer-centric culture.
Most CMOs still struggle to quantify and communicate the contribution of marketing strategies and investments to growth, profits and enterprise value. Read this white paper to learn how to overcome this hurdle.
In data visualization, flow is crucial. Your audience should smoothly absorb and use the information in a dashboard without distractions or turbulence. Lack of flow means lack of communication, which means failure.
An overabundance of consumer and audience touchpoints means more information to collect and consume. But it’s worthless when not analyzed properly. That’s where marketing analytics dashboards come in.
This paper seeks to outline three major thought shifts concerning the modern data environment that Information Technology leaders need to understand in order to support data-driven decision making within their organizations.
Download this white paper to explore four real-time legacy data use cases.