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TDWI Blog

David Stodder is senior director of TDWI Research for business intelligence. He focuses on providing research-based insights and best practices for organizations implementing BI, analytics, data discovery, data visualization, performance management, and related technologies and methods and has been a thought leader in the field for over two decades. Previously, he headed up his own independent firm and served as vice president and research director with Ventana Research. He was the founding chief editor of Intelligent Enterprise where he also served as editorial director for nine years. You can reach him by email (dstodder@tdwi.org), on Twitter (twitter.com/dbstodder), and on LinkedIn (linkedin.com/in/davidstodder).


Bringing Big Data Down to Earth

We are just weeks away from the TDWI World Conference in Chicago (May 5-10), where the theme will be “Big Data Tipping Point.” I have it on good authority that by then, the current coldness will have passed and Chicago will be basking in beautiful spring weather. (If not, as they say, wait five minutes.) The theme of the World Conference is “Big Data Tipping Point,” which means that TDWI will feature many educational sessions to help you get beyond the big data hype and learn how to apply best practices and new technologies for conquering the challenges posed by rising data volumes and increased data variety. More

Posted by David Stodder on April 10, 20130 comments


Agile Business Intelligence in 2013

Happy New Year to the TDWI Community! As we head into 2013, it’s clear that organizations will continue to face unpredictable economic currents and regulatory pressures, and will require better intelligence and faster decision processes. TDWI has just published a new Best Practices Report that I wrote, “Achieving Greater Agility with Business Intelligence.” This report focuses on how organizations can develop and deploy BI, analytics, and data warehousing to improve flexibility and decision-making speed. I hope you can attend our upcoming Webinar presentation of the report, to be held on January 15, which will look in-depth at the research findings and offer best practices recommendations for increasing agility.

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Posted by David Stodder on January 7, 20130 comments


Spotlight on Agile Business Intelligence and Data Warehousing

Business decision cycles are turning faster, and to keep up, executives and managers are in constant need of new data and new types of reporting and analysis. Dynamic organizations are demanding greater agility from their business intelligence (BI) systems. TDWI Research is currently examining how well organizations are able to adjust their BI and data warehouse (DW) development, deployment, and management to enable greater agility.

How is your organization doing in addressing user demands for more agile BI/DW? What are your toughest challenges? We would very much like to include your opinions and insights in the TDWI Research survey, which is live right now. Thank you to everyone who has already participated in the survey. As part of my research for what will ultimately be a TDWI Best Practices Report, I am also conducting interviews with professionals to understand their experiences with agile development methods for BI/DW and with deploying self-service BI, data virtualization, and other technologies that are helping organizations become more agile. If you are interested, please drop me a line at dstodder@tdwi.org.

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Posted by David Stodder on August 27, 20120 comments


IT's Role in Personal, Self-Service Analytics and Discovery

Personal, self-service analytics and discovery is one of the most important trends not only in business intelligence (BI) but in user applications generally. Expensive, monster systems that have big footprints and are not flexible to meet dynamic business needs are increasingly viewed by users as legacy. Rather than work with monolithic, one-size-fits-all applications that are dominated by IT management and development, users today want freedom and agility. They do not want to wait weeks or months for changes; they want to tailor reporting, analysis, and data sharing to their immediate and often changing needs.

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Posted by David Stodder on June 28, 20120 comments


Customer Analytics: Who Owns the Budget?

At the recently concluded TDWI Solution Summit on big data analytics in San Diego, a discussion topic that percolated throughout the conference was the increasing role in IT purchases of the marketing function and chief marketing officers (CMOs). During a question-and-answer period, an attendee asked sponsor panel speakers for comment about a January 2012 projection by Gartner research vice president Laura McLellan that by 2017, CMOs will spend more on IT than CIOs. Though impressed by the projection, the panelists did not seem surprised by this trend.

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Posted by David Stodder on June 18, 20120 comments


To See and Be Seen: Social Media Data and Customer Intelligence

These days have been a whirlwind of projects. One of the biggest for me is the TDWI Best Practices Report I am working on, entitled “Customer Analytics in the Age of Social Media.” This report looks at what organizations are doing and could be doing to analyze information sources to improve their knowledge of and engagement with customers. Social media data is the revolutionary force in this realm; marketing functions are highly focused on how to take advantage social media both as a new channel and as a critical source of information about customer and market behavior. The heart of this report will be about how customer intelligence and analytics efforts are being reshaped by the influence of social media. This is exciting stuff.

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Posted by David Stodder on April 12, 20120 comments