Even an advanced CRM system can break down when one customer profile is capturing the attributes and behaviors of more than one real individual.
- By David Loshin
- June 21, 2016
Over the years, CRM tools have evolved from simple customer databases into increasingly more sophisticated tools for engagement, but the growing amount of customer data brings new challenges.
- By David Loshin
- June 20, 2016
Forecasting what's coming is no longer enough. Modern enterprises must use prescriptive analytics to ensure users of all skill sets are able to benefit from a data-driven culture.
- By Guy Yehiav
- June 20, 2016
Learn about trends in cognitive computing that help enterprises manage big data, why you may be struggling with data quality and what to do about it, and 5 best practices in big data security.
- By Quint Turner
- June 17, 2016
Converged data platforms allow enterprises to make decisions faster, even in real time, transforming organizations across a wide variety of industries.
- By Steve Wooledge
- June 17, 2016
Today read about securing connections and devices on the Internet of Things, tracking accurate data about online customers, and creating great data stories.
- By Quint Turner
- June 16, 2016
Analytics isn't only for highly technical subjects. Read these two articles to learn how tech firms used data to try to predict the outcome of the Academy Awards, and how using predictive analytics in the courts is raising serious ethical questions.
- By Lindsay Stares
- June 16, 2016
Advanced behavioral analytics can help organizations analyze consumer behaviors and then alter applications to drive more profitable transactions.
- By Linda L. Briggs
- June 16, 2016