TDWI Articles

Balancing Privacy and Profit in Customer Analytics

Collecting customer data has provided benefits to both consumers and businesses, but there are costs to using personal data. What are the trade-offs between personal data privacy and customer analytics?

Data Digest: Shadow IT and Biased Algorithms

Today learn why users turn to shadow IT solutions and why trusting blindly in data analytics may perpetuate biases.

Data Digest: Data Manipulation Threats, Successful Data Lakes, Defining BI and Analytics

Find out why the next cyberattack might include data manipulation, best practices to make your data lake successful, and the differences between BI, data analytics, and data science

Tableau Talks Product Strategy

Tableau officials are adamant that the transition of cofounders Christian Chabot and Chris Stolte to new roles won't disrupt ongoing product development. If anything, they claim, customers should expect more from Tableau.

Q&A: Pushing the Next Frontier in Handwriting Recognition

MyScript uses machine learning to build highly accurate handwriting recognition algorithms. The company says its technology works with 95 percent of written languages as well as mathematical equations and music.

How Do Machines Learn?

Machine learning is a hot topic today and businesses around the world are using it to gain a competitive advantage. It is not a magical technology, rather the application of time-tested statistical practices to common business processes.

Stop Flying Blind and Find Influencers with Analytics

Without tools to measure social influence, we can't select the right influencer for a particular effort or campaign. Start-up Hypr Brands says it brings prescriptive clarity and analytics insight to influencer marketing.

Data Digest: Increasing Big Data Access, Making Money or Cutting Costs, Analytics Primer

How broad access to big data increases insights, using big data to make money versus save money, and an advanced analytics overview, including techniques and tools.

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